AI Powered Computer Programmes Are Now Writing Advertising Copy

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An automated copywriting programme developed by the marketing giant Dentsu Aegis Network is now capable of creating humanized witty ads, thanks to the increasingly advanced adoption of Artificial Intelligence (AI). The recent article published on BBC explored the AI impact on the marketing and advertising industries, and cited the comment made by the industry manager for information and communications technology at market research company Technavio.

Commenting on the use of AI in marketing and advertising industries, Venkata Krishnan Seshadri, industry manager for information and communications technology at market research company Technavio, said that “The adoption of AI is growing significantly among advertisers with the increasing use of mass marketing. In 2018, over 40% of advertisers used AI for analyzing their target audience. This is expected to increase in the coming years, as numerous organizations are utilising their AI capabilities to streamline their marketing and sales process.”

According to Technavio’s latest market research, the global artificial intelligence (AI) market size will grow by USD 75.54 billion from 2019 to 2023, registering an impressive 33% of the CAGR during the forecast period. This market report also identifies Google LLC, IBM, Intel Corporation, Microsoft, and NVIDIA Corporation as some of the world’s leading AI companies.

Technavio has been closely monitoring the latest AI market trends to create an in-depth portfolio of artificial intelligence industry research reports. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Take a look at Technavio’s Artificial Intelligence Industry Research Library and download your free sample report today.

 

Attribution: BBC originally published this article and highlighted the growing usage of the AI applications in marketing and advertising industries by presenting the comment sourced from Technavio’s market research report on this topic.

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