The smoothies are all the rage these days with the consistent innovation of new ingredients and never-ending expansion of new categories of smoothies that are grabbing the attention of consumers across the world. The rising health consciousness coupled with hectic on-the-go lifestyles have marketed smoothies as effective meal replacements in recent years, while top 10 smoothie companies are consistently launching products with an innovative blend of healthy and colorful ingredients. Consequently, the global smoothie market is growing at an unprecedented rate and is showing no signs of slowing down anytime soon.
Global Smoothie Market Analysis
According to the market research dossier penned by the industry experts at Technavio, the global smoothie market is poised to grow at an impressive CAGR of close to 9 % by 2022. This remarkable growth is attributable to the growing consumer demand for healthier food and beverages such as smoothies. The smoothie market is expected to witness remarkable growth rate in APAC, thanks to increasing urbanization and consumers inclining toward Western lifestyles and diets. In terms of products, the fruit-based smoothies segment secures the largest share in the global smoothie market. The increasing health-conscious consumers across developed countries consume fruit-based smoothies more than other types of smoothies.
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Top 10 Smoothie Companies Leading the Global Smoothie Industry In 2019
Bolthouse Farms is one of the largest smoothies companies for carrot and premium juice beverages. The company produces and sells a wide range of premium smoothies, juices, and cafe beverages. With an experience of more than a century, Bolthouse Farms is dominating the smoothie market with innovative products on categories such as organic, gluten-free, and no added sugar smoothies. Some of the company’s products include 1915 Organic, Veggie, Café, B Line, Fruit, and Protein Plus. Campbell Soup company acquired Bolthouse Farms in 2012.
Jamba Juice Company
With 885 juice stores worldwide that include 68 company-owned stores in the US and 817 franchisee-owned stores, Jamba Juice Company has a prominent presence in several countries including Canada, South Korea, the US, Taiwan, Philippines, Mexico, and the Middle East. Jamba Juice Company offers smoothies under categories such as super blend smoothies, classic smoothies, all-fruit smoothies, protein smoothies, fruit & veggie smoothies, creamy treats smoothies, and whole food nutrition smoothies. The company is focusing on expanding its global business by opening new stores outside the US, just like one they recently started in Siam Paragon Mall, Bangkok, Thailand.
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Global Smoothies Market Analysis 2017- 2021
MTY Food Group
MTY Food Group is a Canadian franchise chain of quick-service restaurants operating under 48 brand names, some of them through wholly owned subsidiaries. The company owns several top smoothie companies, such as Planet Smoothie, Maui Wowi Hawaiian, Cold Stone Creamery, and Surf City Squeeze. ?The company also owns exclusive franchise rights to Yogen Fruz, a Canadian chain of frozen yogurt and smoothie stores that also offers alternative health food products. The company is expanding its market share in the smoothie market by acquiring brands. In 2018, it acquired Timothy’s Coffee and mmmuffins Canada.
Smoothie King is one of the largest smoothie companies based in New Orleans. Founded in 1973, the company offers products such as beverages, vitamin supplements, and energy bars. Smoothie King offers smoothies in various categories such as new smoothies, fitness blends, slim blends, wellness blends, take a break blends, and kids cups. These products are available in formats including Gluten-free, dairy-free, and vegan. Smoothie King is planning to target fitness enthusiasts and personal trainers and has designed its menu according to the fitness needs of consumers.
Tropical Smoothie Café
The company which started in 1997 with its first café in Tallahassee, Florida, Tropical Smoothie Café has become one of the largest smoothie companies which is dominating the smoothie market under four categories such as classic, superfood, supercharged, and kids. ?Tropical Smoothie Cafe’s franchise system has witnessed an impressive surge in countrywide expansion in 2018. The company recently established its 700th café and has signed over 140 franchise agreements. The company is planning to add more competent franchisees to its brand. This strategic move is helping the brand to expand its operation into the US market.
Dr. Smoothie Brands
Founded in 1997, Dr. Smoothie Brands since then has been providing smoothie powder mixes and concentrates that meet the growing global market demand for specialty beverages with no preservatives or artificial ingredients. The company today produces and distributes specialty beverages, whole foods, supplements, nutrition bars, amino sports beverages, and collagen-based products. It offers organic, fruit-tasting, whole fruit, classic, and vegetables or yogurt smoothies in raz-berry blend, blueberry banana, mango, pineapple, carrot apple, peach, strawberry, strawberry banana, and other flavors.
Daily Harvest is one of the prominent and fastest growing e-commerce brands that provides ready-to-blend smoothies, chia parfaits, Harvest Bowls, functional lattes, and overnight oats to consumers across the US. The company is transforming the frozen food segment by farm-freezing ingredients- harvesting vegetables and fruits at ultimate ripeness and freezing them within 48 hours to lock in flavor, nutrients, and texture. The company was founded in 2015 and is currently based in New York.
Happy Planet started out its journey in 1994 with one farm producing carrot juice and supplied products primarily to small restaurants, natural food stores, and cafes. Today, the brand can be found across Canada and some parts of the Pacific Northwest United States. Happy Planet currently produces and distributes three product lines such as cooler (a blend of juice and tea), juices, cooler, and smoothies. Most of Happy Planet’s products are certified kosher by BC Kosher and certified organic by the Certified Organic Associations of British Columbia.
Innocent Drinks is one of the leading smoothie companies in the global smoothie industry that is 90 % owned by The Coca-Cola Company. The company produces juice and smoothies and sells in coffee shops, supermarkets, and various other outlets. The company claims that it sells over two million smoothies per weeks. Innocent’s primary products are smoothies and the company launched a new range of smoothies in 2014; Super Smoothies that consists of a blend of vegetables, fruits, botanicals, and crushed flax seeds, with added vitamins.
Naked Juice is one of the largest PepsiCo-owned brands that produces smoothies and juices. The company produced its first product in 1983 with no added sugar, artificial flavors, or preservatives. Since then, Naked Juice has expanded its distribution and their products have been distributed in the United Kingdom, the Netherlands, the United States, Canada, and France, among others. Today, the company has a wide global presence with huge consumer base in the Americas and EMEA. All of its products are non-GMO Project Verified.
Top Smoothie Market Trends to Watch
The global market for smoothies is witnessing consistent innovations, in terms of types of smoothies and ingredients. Consumers are increasingly becoming more educated and concerned about fat and salt contents in fried foods, especially while dining out, and are looking for healthy alternatives. In addition to the health-consciousness, convenience and value are important factors that make consumers decide what and where to eat. Smoothie bowls address all of these concerns. Additionally, smoothies are an excellent source of protein. Hence, consumers include them as a part of their complete diet.
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