Consumers are increasingly turning to the internet when looking to buy both products and services, including things that are traditionally reliant on phone or in-person interactions. The on-demand home services market is no different: customers want to be able to book cleaning and other services online, and they want an easy way to compare prices and ensure the credibility of those they hire. This has given rise to many online services and marketplaces to help fill this need, from organizations that employ all their workers directly and keep everything in-house, to those that act as an intermediary to connect contractors with customers.
The global online on-demand home services market is in a period of accelerating growth, with a predicted CAGR of over 50% between 2020 and 2024. More than a third of this growth will come from APAC, which was the largest market for these services in 2019, with an increasing number of smartphone users looking for home services apps and platforms and many start-ups entering the market. These companies are also adapting to the changes and challenges introduced by COVID-19, introducing extra precautions for their workers, alterations to or suspensions of some of their offerings, and new services such as contactless pickups and deliveries. Here are some of the companies currently leading the global market for online on-demand home services.
Online e-commerce giant Amazon offers a range of on-demand home services on its platform, provided by local professionals that have been vetted by the company. Amazon Home Services allows customers to order and schedule tasks such as cleaning, plumbing, and furniture assembly in several US cities. Professionals are licensed and insured, and compete for customers on the basis of price, quality, and availability.
ANGI runs a collection of on-demand home services brands around the world, offering a digital marketplace for consumers to connect with professionals for home repair and renovation, cleaning, landscaping, and more. Headquartered in Denver, Colorado, its brands operate in 8 countries and serve millions of customers across North America and Europe. ANGI’s platforms are home to 250,000 service professionals in 500 different categories.
Launched in 2015 in Toronto, Ontario, AskforTask is a Canadian platform for on-demand home services. It connects independent workers with consumers looking for help with errands, cleaning, home repairs, and other tasks. Consumers can generate a price estimate for the task they need done, and the platform will match them with someone in their area to fulfill their request, providing status notifications throughout the process. AskforTask is available in major Canadian cities and is expanding into the US as well.
Cleanly is a laundry and dry-cleaning service platform that acts as an intermediary between customers and launderers. Consumers schedule a pickup with Cleanly, and the company delivers their laundry to and from one of its vendor partners. The company offers one-time services as well as a monthly subscription model. It is headquartered in New York and currently offers services there and in Brooklyn and Washington, D.C.
Originally known as Alfred Club, this on-demand home services company was founded in 2013 as a consumer-focused business to which individuals would pay a subscription fee for access to in-home services such as cleaning, laundry, shopping, and other chores and errands. The company’s business model has since evolved into one that partners directly with property owners and building management to offer these services to residents for free. Hello Alfred is now serving over 150,000 residential properties in various cities across the US.
Headquartered in Berlin, Helpling operates across Europe and in other countries around the world to provide a platform for consumers to connect with independent cleaners. The company allows users to search for available cleaners, compare profiles and prices, and choose someone based on their needs and preferences. Helpling allows its cleaners to set their own rates and helps connect them to clients.
MyClean is a cleaning services company with its own staff of cleaners. The company’s platform allows customers to book cleaning services online, with multiple tiers of services available based on the user’s needs and budget. The company began in 2009 and now offers services in New York, Chicago, and D.C., and offers its cleaners a range of benefits such as paid travel time and overtime, insurance, and more.
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ServiceWhale is a platform that connects homeowners with contractors, allowing them to get customized quotes from multiple vendors at once, and saving time and costs for all parties involved. Available in a number of US cities, the platform covers services in many different areas such as plumbing, roofing, electrical, kitchens, and heating and cooling. Customers choose which service they’re looking for, view quotes from contractors, and can then contact them with any questions before booking anything through the platform.
Founded in 2008 and headquartered in San Francisco, TaskRabbit is a marketplace that connects “Taskers” with consumers looking for home services such as cleaning, moving, laundry, installation, delivery, and much more. Users choose a tasker based on their skills, review score, and price, with scheduling and payment taking place through the platform. TaskRabbit is currently available in the US, Canada, and parts of Europe.
Technavio’s global online on-demand home services report offers insights such as:
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will accelerate the online on-demand home services market’s growth during the next five years
- Precise estimation of the global online on-demand home services market size and its contribution to the parent market
- Informed predictions on upcoming trends and changes in consumer behavior
- The growth of the online on-demand home services industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of online on-demand home services vendors